Motion
Alma is all about progress : getting
people and commerce going. And
our motion is no different. So let’s
get moving.
Replay
Motion
Motion principle
Our motion work is a celebration of The Beat of Better. Everything we create reflects a physical beat. We start with a hit of motion at peak velocity, then steadily slow down… until the next hit.
Technicals
We use 30fps or more to maintain clear and visible motion.
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Motion
Do’s
Do: Use consistent speed and easing
Animated beat lines should have consistent motion. Use similar easing and speed for a cohesive outcome.
Do: Ease out lines that end in frame
Beats lose energy as they radiate from their starting point. They come to a slow, considered stop when finishing in frame.
Do: Push out lines when looping
With looped animations that finish on screen, the outermost beat is typically pushed away to avoid distraction.
Do: Use the image as a mask with photography
With the final beat line leaving an outline around the image.
Motion
Don’ts
Do not change the space between beatlines.
Don’t ease slowly into motion. Motion should start at peak velocity.
Don’t overcrowd the lines, they should have room to breathe and convey a beat rather than a long pulse in looped animations.
Don’t use motion blur. Our graphics are always sharp.
Motion
How to
Setup: Start by animating beat lines with linear motion. Using linear motion first means that any easing doesn’t affect the spacing between lines.
Continue: Using a (loopOut(“continue”) expression we can continue the motion to animate out, while maintaining control over The Beat line layout and spacing.
Remap: Pre compose the animation and apply a time remap for the desired motion. Beat lines should start with their peak velocity, and come to an eased stop when finishing on screen.
Loop: Remap the rest of the animation and loop the layer. Lines that loop on screen should be pushed out by the incoming beat.
Motion